Challenges and Myths in the Fashion Industry

The Fashion Industry is about enhancing the beauty of clothing, ornaments, and accessories in accordance with the latest trends. The fashion industry faces various challenges and myths in these modern days in order to be successful in business.

Challenges faced in the Fashion Industry

• Raw Material Purchase:

Raw materials are the basic materials used to make the product. For example raw materials like animal skin, diamonds, and many more. The increase in the cost of purchase of raw materials is a challenge that fashion designers are forced to face frequently.

• Replication

Fashion designers put their heart and soul to come up with new designs. It is unfortunate that more often the original design is replicated with little alterations by some other designers who happen to steal the limelight.

• Transportation

Transporting the finished products to various places costs a fortune. Fashion designers who are not established in society struggle to transport the goods to their destined places due to insufficient funds.

• Business Failure

One of the huge challenges in the fashion industry is being unable to sell the products as expected. Like any other business fashion industry also has the threat of business failure which can sometimes lead to bankruptcy.

• Customer satisfaction

A fashion designer has to design in accordance with the taste of the customers. Some customers like traditional wear whereas some prefer modern trends of western culture. It depends on the fashion designer to make sure that the designs can convince all categories of people.

Myths Faced in the Fashion Industry

• Expensive Brands

The misconception among people is that fashion design is related to only very expensive brands and the general brands have nothing to do with fashion designs. It is a pity because every fashion designer works hard to thrive in the fashion industry as it is a very competitive business and yet when denied recognition in the name of brands it is injustice.

• Extravagant

The fallacy is that the products designed by fashion designers are unaffordable to the commoners. The thought that only people above the poverty line can be able to dream of buying designer clothes because they are highly expensive is embedded strongly among the people.

• Omniscient

The prejudice that a fashion designer should perceive the in and out of fashion design prevails among the people. No one can be omniscient in any field. Even when a person is thorough about a business or a job or anything in life, perfection is unattainable.

Fashion designers have to leap over all the hurdles of challenges and myths to be successful in their careers which is not an easy thing. The fear to face these challenges is one of the main reasons that many fashion designers are not able to withstand in the industry. Fashion designers dread the ever-changing trend since it demands the need to be cautious to provide new styles frequently which attracts customers who crave for new arrivals. Fashion designers are the ones who chose the fabric, the design, and the type of dress to be made so the responsibility is completely upon them to see to it that the designs meet the demands of the customers.

The interesting fact is that although the fashion designer brings out the best creativity in the product it depends on the customer whether to buy the product or not. If the customer does not choose to buy the product the designer’s hard work is in vain. This will affect the confidence of the fashion designer when working on the next project which is a very depressing challenge to overcome. The fashion shows may be of help but if it does not end up as desired then all the expenses spent for the event would be a mere waste.

One of the major challenges and myths of the fashion industry is that it is gender biased. Men are frowned upon when choosing fashion design as a career. It is considered a career more suitable for women rather than men because it deals with clothes, ornaments, and accessories. It is highly unfair to think that men are not suitable for fashion design. Men do have a wide understanding and knowledge of fashion so they can definitely shine well in the fashion industry. The need to design in tune with the seasons and occasions is also one of the challenges and myths of the fashion industry. People like to dress in a posh manner while attending a function or when going to a party instead of dressing casually. Same way woolen clothes are preferred during winter and fabrics like cotton is opted for summer so a fashion designer should be shrewd enough to design as per the need of the customers.

A fashion designer needs strong willpower to withstand the challenges and myths of the fashion industry. Fear and lack of trust in oneself to face the challenges and myths will destroy the whole career. To succeed in the fashion industry it is mandatory to overlook the obstacles and believe that it is possible to overcome the challenges and myths.

To design in accordance with the pulse of the customers, to use innovative ideas wisely while designing clothes, ornaments, or accessories, and to design as per the requirements of the seasons or occasions are some of the solutions to face the challenges and myths of the fashion industry. To achieve this a fashion designer should indulge in a lot of research in the market about the likes and dislikes of people regarding fashion at a particular period of time to work corresponding to the likings of the people for better results. A strong connection with the vendors will be of immense opening when in need to sell the designs, the boutique or shop owners will buy the product only if they feel that the customers will be satisfied with the product so it is necessary that the vendors are satisfied too. Once a fashion designer is able to tackle all these challenges and myths in the fashion industry success is guaranteed without a doubt.